Design for the Customer, Not the Designer

StrategicThinking

Design for the Customer, Not the Designer

Enhancing the customer’s dining experience,
not just creating design "photo ops."

How often have you seen restaurants that received outstanding design awards close after only a few years? How many restaurant concepts have you seen that operate very successful local operations, only to fail when they try to expand?

A common reason for such failures is that they "lose something in the translat

Register to view the full article

Please register to access this content.

Already a member? .

Hide comments

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish