HEY, GET JARED OFF THE PHONE. THE GOVERNOR OF ARKANSAS WANTS TO TALK TO YOU.

You can't knock the marketing mileage Subway has gotten out of Fogle, who shed 245 pounds while eating a mostly Subway diet several years ago. But Subway's latest ploy to leverage the notoriety of its living weight-loss icon is by far the most imaginative.

Late last year, Subway reached out to people who had vowed to lose weight in 2006 by offering to supply them wi

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