THE NUMBERS DONT LIE: CHEFS REALLY ARE CELEBRITIES

Business bible Forbes produces its celebrity rankings annually, and aspirants have to do more than make a lot of money to be included. Entertainment-related income matters, to be sure. But Forbes researchers combine it with more imaginative metrics including Web mentions on Google, press clips compiled by Lexis/Nexis, TV/radio mentions flagged by Factiva and the number of times a celebrity’s image appeared on the cover of 32 major consumer magazines. It’s hard to say exactly

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