PIMP MY RESTAURANT, PLEASE.

The Lexus people get a good marketing bang for the bucks they're spending in Memphis. They get to park a brand-new Lexus in the front of the restaurant, to change all the signage, and to plaster "Lexus Lounge" logos on staff uniforms and on menus. More importantly, they get up-close-and-personal exposure to people with enough discretionary income to buy their pricey cars.

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