Profiting at Zero Proof

If real men don’t eat quiche, then real cowboys don’t drink bottled waters and middle linebackers don’t sip smoothies. Or so went the conventional wisdom not too long ago. Society has certainly changed.

Take for example the Cowboy Palace Saloon in Chatsworth, CA. Billed as America’s last real honky tonk, it’s a legendary country bar, complete with a 15-horse hitching post, live western music and a clientele of real working cowboys and cowgirls. It’s also about the last place you’d fig

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