Starbucks Hits The Reset Button

As we reported in our Jan. 15 e-newsletter, no one made Schultz, a billionaire, give up his comfortable semiretirement and retake the operating reigns at Starbucks earlier this year. He just didn’t like the way it was going. He felt the company had strayed too far from its roots, and that doing so was hurting the company on many levels, from the stores to its stock price.

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