Aramark's Dining Styles customer research program identified six distinct-customer profiles, or “Dining Styles,” for which specific menu options need to be developed and offered. The six customer types, and the percentage of the population they each represent are:

  • Health-focused (23%) are frequent exercisers and low-fat dieters and are health-and nutrition-concerned.They prefer baked or grilled foods— not fried—are interested in half portions and consume meal bar

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