Not ‘Blending In’ to the Crowd: Trends in Juice Blends

Almost one quarter of consumers say they’re purchasing more fresh juice now than they were a year ago, according to a new report by Technomic. Seven out of ten consumers answered “fruit juice” when responding to the question “Which of the following beverages do you drink at least occasionally?” Plain milk and regular hot coffee came in second and third.

The report declares juice—once seen as just for breakfast or as a specialty—to be “one of the biggest menu trends” in the in

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