10 lessons learned from the 2015 Best Concept winners

10 lessons learned from the 2015 Best Concept winners

Real talk from the winners’ circle of the onsite world at MUFSO 2015.

The winners of this year’s Best Concept Awards were together in Dallas last week to step into the spotlight to receive their awards onstage, of course, but also to share the strategies behind their stories, lessons learned and the new ideas they’re already working on.

At a roundtable discussion led by FM Editor-in-Chief Becky Schilling, the winners’ circle engaged in behind-the-scenes talk about their standout concepts and how the ideas got sparked, made it through the

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