Reebok Crossfit box members remove a soda vending machine

Reebok Crossfit box members remove a soda vending machine.

After a revamp, Reebok’s cafeteria aligns with its wellness brand

By eliminating soda, white bread and large candy bars, employees at the sporting goods brand can now practice what they preach.

With its outdoor track, CrossFit box and three-story gym, Reebok’s Canton, Mass., campus clearly exemplifies the shoe company’s health and fitness brand. But for years, the company’s cafeteria did not. That all changed earlier this year when Reebok’s dining partner Sodexo made changes like eliminated soda, white bread and large candy bars.

Although Sodexo made these changes in about six weeks, the shift toward healthier options was a long time coming.

“This is somethin

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