Promotion: The Battle for Your Customer's Mind
In many respects, marketing promotions are the most visible part of the mix, and the activity people most associate with marketing strategy. While promotional...
In Praise of Old Business
Editor's Note: The series of columns on the "P's of Marketing" for foodservice directors that has appeared in the last several issues will continue next...
Berkeley Dining Goes for the Green
Perhaps no area of the country-is more environmentally-conscious than Berkeley, the notoriously liberal community in Northern California's San Francisco...
Managing Place, Your Distribution Channel
JOHN LAWNEditor-in-Chief After the Product, the Marketing most often discussed next is Price, but I like to put that off until the end. Food is so easily...
Executive Charisma
By D. A. Benton McGraw-Hill Trade 2003, $18.95 (hardcover), 224 pp. What are the characteristics that lead one to the top of an organization?And how does...
Creating A Food Safety Net
Robert Young It has always been good practice for operators to personally visit the warehousing facilities used by their suppliers. Ensuring that every...
The Product: It Is What It Is---Or Is It?
It goes without saying that any marketing plan must begin with the product (or service) you are trying to sell or promote. As the first "P" in the marketing...
The Six P's of Foodservice Marketing
For some years, it has been fashionable to use the term " marketing" in describing a variety of activities undertaken to build onsite foodservice business....
Look Ma, No Cash!
U of Akron students use the Zip Card in cafs, c-stores and bookstores, and for entry to campus buildings. Nutrition Care Representatives use a Palm Pilot...
Every Caf is a Stage
Of all the questions onsite operators ask, the one that seems most perennial is, Why are my customers so willing to pay more for a sandwich on the street...
Station Innovation
OSU's new Marketplace on Neil Street seamlessly accomodates both retail and meal plan traffic while allowing staffing and daypart flexibility. At left:...
Free to Choose?
It's a common restaurant experience. You pick up the lunch menu, ready to make your selection, and your first thought is: Wow. Look at all the choices!...
Managing a RETAIL Renaissance
At a Glance Name: UCLA Medical Center Annual Caf Revenues: $6 million Annual Catering Revenues: $1.7 million Transactions per day:Breakfast: 2,000 Lunch:...
Defining New Traditions
AT A GLANCE Name: Harvard University Dining Services (HUDS) No. of Retail Locations: 15 No. of Residential Dining Locations: 13 Campus Population Served:6,650...
A Virtual District in the Santa Clarita Valley
E Pluribus Unum At a Glance CAO: Pavel N. Matustik, SFNS Annual budget: $7.3 million Meals per day: 12,000 No. of districts: 5 No. of schools: 41 (37...
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