The Tweet Smell of Success

When a taco truck vendor turns internet savvy, does it offer a business model onsite operators can adopt, or one that steals traffic?

Consider Kogi, a Los Angeles-based Korean taco truck and virtual restaurant that’s taken the city by storm. It’s an immensely successful new concept that has ascended to a whole new level of viral marketing.

As described in a recent Newsweek article, the rolling restaurant, which offers an eclectic Korean/Mexican fusion menu, has developed a tech-savvy following that mobs it at every stop thanks to its s

Register to view the full article

Please register to access this content.

Already a member? .

Hide comments

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish