Surviving a social media scandal: Lessons from the mac ‘n cheese meltdown at UConn

Surviving a social media scandal: Lessons from the mac ‘n cheese meltdown at UConn

Real talk at a NACUFS session about what really happened after a viral video pushed dining services into the spotlight—and a new set of rules that came from the ordeal. Plus, get the recipe for the infamous jalapeño-bacon mac ‘n cheese.

It just wouldn’t go away. That was Director of Dining Services Dennis Pierce’s sinking feeling, day after day, as UConn Dining remained the white-hot focus of YouTube views, tweets, retweets, Facebook posts, late-night monologues and relentless media attention in the days and weeks following a student’s drunken confrontation with the dining staff over a dish of jalapeño-bacon mac ‘n cheese. 

While certainly never a good situation, alcohol-fueled incidents do happen on a college

Register to view the full article

Please register to access this content.

Already a member? .

Hide comments

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish