USC’s new juice bar quenches thirst for super foods on the go

Fresh juices, acai bowls, snacks, coffee and more get customers totally stoked and energized as branded concept Qwench bursts onto the scene at the Health Sciences Campus.

Out with the bagels, in with the acai bowls. Following a case study last year about what students, faculty and visitors are looking for on the University of Southern California’s (USC) Health Sciences campus, the new branded concept Qwench has replaced a space formerly occupied by a national bagel concept.

“The general consensus is that [customers] want a healthier trend overall, not just a few healthier options,” says David Corral, assistant director of retail at USC. Qwench fits the

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