UT Austin boosts burger sales by building buzz

UT Austin boosts burger sales by building buzz

By promoting a new burger offering both online and offline, UT Austin Dining not only increased burger sales by 30 percent but also turned customers into fans.

Food-loving Instagram users know that photos of juicy, perfectly grilled, excessively topped burgers are sure to get many “likes.” UT Austin’s Division of Housing and Food Service (DHFS) decided to translate those likes into big burger sales. The media plan, which led to a skyrocketing in sales, included online and offline elements, a contest and even a cool

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