Allyoucaretoeat venue availability helps draw meal plan interest

All-you-care-to-eat venue availability helps draw meal plan interest.

What Makes Voluntary Meal Plans Attractive?

FM/Envision survey explores who buys them and why.

As college and university dining departments endeavor to do “more with less,” efficiency measures and budget cuts can go only so far before the very mission of the program is compromised.  Revenue enhancements, on the other hand, offer an opportunity to improve service and/or financial contribution, and one source of “new” revenue that seems to be gaining favor in campus dining is a focus on growing voluntary meal plan sales.

Many schools have some minimum meal plan purchase req

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TAGS: Marketing
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