Image Is Everything—Manage It Or Else!

Image Is Everything—Manage It Or Else!

Consultants say the best strategy for maintaining a top food quality reputation combines a proactive perception measurement and management program with quality improvement and quality assurance standards.

It’s the food, stupid.

You can brag on and on about your meals per man hour, your production efficiencies, your computerized back of the house, your balance sheet, your purchasing systems, your smart-looking servery. But if the customers don’t like your food, forget about it. You’re dead, doomed, out of luck.

Sometimes the food really is crummy. You may have inherited the situation, or have been brought in to turn it around. Bad food can be a one-time, accidental

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TAGS: Marketing
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