Strategic Thinking: What’s the ROI of Your Strategic Plan?

Your strategic plan will get closer attention from your administration if you tie it to a clearly-defined financial benefit.

What makes an airplane fly? As a student pilot some 35 years ago, I learned that an airplane flew because of lift, drag, thrust, and gravity, the principal forces acting on the aircraft.

Eventually, with the passage of time, the real truth emerged. What makes an airplane fly is money!

And so it is with strategic plans. Regardless of your department’s genuine needs, or the inherent logic of your proposals, strategic plans very often are not going to fly without m

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