Strategic Thinking: Foodservice Communities and the Social Web

Online communities are becoming an important component of professional networking.

Originally, what we know today as the World Wide Web was primarily seen as a communications vehicle from which a user would view or download documents. But, increasingly, it has evolved into an interactive medium with its users — a dynamic, web-based community — exerting a greater and greater influence over its content.

Web community is important to more than just the “geeks” among us. It also matters in personal and professional group life, and the food service industry — where netwo

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