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Boosting Breakfast

Boosting Breakfast

WINNER: ARAMARK EDUCATION

ENTRY: AMP-UP WITH BREAKFAST

THE BIG IDEA: While every public and private school in the U.S. is eligible to get federal funds to serve breakfast to students, less than a third of children eligible for free/reduced meals get breakfast at school. The reasons are many but logistics are often a big hurdle. Unlike lunch, for which there are set — if sometimes overly limited — times in the school day, breakfast must cope with the near c

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