Data: What does today’s consumer expect from a coffee concept?

Alone or in a group, just for a cup of coffee or in search of fresh snacks, here’s how attitudes around chasing the daily caffeine boost are changing.

While once the no-frills, functional drink of the workday, coffee is further reaching than ever, with concepts even popping up in the K-12 segment. Thanks in part to the Starbucks phenomenon, consumers have a set of perceptions and expectations for coffee concepts. A recent study from the Hartman Group, The Cultural Context of Coffee Shops, part of the Dining Out in 2016 report, takes a look at how coffee concepts have “expanded into food service areas previously not within their domain.”

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