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How Guckenheimer engineered a healthier grill station

New BetterBurger brand-within-a-concept reduces red meat consumption by nearly 35 percent with upscale, flavor-forward burgers made from turkey, chicken, fish, grains and beans.

Let’s be real: The grill station is traditionally the greasy spoon of your operation. It’s known to your customers as a place to indulge, not a place to eat mindfully. But a new project by Guckenheimer’s top culinary team challenges the unhealthy grill station stereotype in a new brand for grill stations across its accounts.

The BetterBurger brand doesn’t eliminate red meat, but showcases nine other crave-worthy, upscale burgers that are made from other protein

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