Let’s be real: The grill station is traditionally the greasy spoon of your operation. It’s known to your customers as a place to indulge, not a place to eat mindfully. But a new project by Guckenheimer’s top culinary team challenges the unhealthy grill station stereotype in a new brand for grill stations across its accounts.
How Guckenheimer engineered a healthier grill station
New BetterBurger brand-within-a-concept reduces red meat consumption by nearly 35 percent with upscale, flavor-forward burgers made from turkey, chicken, fish, grains and beans.