The Knowing/Doing Disconnect

A study of the effects of posting calorie information in New York City restaurants has found that it has been a big fat failure so far. Even the few patrons who say the information influenced their decisions still bought food containing more calories than average.

What's up with that?

The theory of menu labeling says that once consumers get a peek at the actual calorie counts contained in all those popular fast-food goodies, they will flock to the salads and veggie burgers…or

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