Two University of Colorado Health hospitals have successfully used price differences to promote healthy meals
Two University of Colorado Health hospitals have successfully used price differences to promote healthy meals.

Boosting “Right Choice” Sales

Price-based incentive program produces triple-digit sales increases on healthy menu choices.

Getting customers to choose more healthful options involves a tricky balancing act for onsite dining providers. On the one hand, the mission is to provide foods that people want. On the other hand, those preferences aren’t always in line with the institutional mission or broader wellness goals.

At two University of Colorado Health facilities, the nutrition services department recently decided to take a price-based approach by lowering the price for its healthier offerings and

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