book review

book review

Microtrends: The Small Forces Behind Tomorrow's Big Changes
By Mark J. Penn with E. Kinney Zalesne
Twelve Publishing 2007, 448 pp., $25.99

Mark Penn is most famous for his identification of “soccer moms” as a key electoral demographic when he worked for Bill Clinton's re-election campaign in 1996. Now chief pollster for Sen. Hillary Clinton, he definitely is a political animal, but don't let t

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