book review

book review

Microtrends: The Small Forces Behind Tomorrow's Big Changes
By Mark J. Penn with E. Kinney Zalesne
Twelve Publishing 2007, 448 pp., $25.99

Mark Penn is most famous for his identification of “soccer moms” as a key electoral demographic when he worked for Bill Clinton's re-election campaign in 1996. Now chief pollster for Sen. Hillary Clinton, he definitely is a political animal, but don't let t

Register to view the full article

Please register to access this content.

TAGS: Archive
Hide comments

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish