Every Café is a Stage

Every Café is a Stage

Of all the questions onsite operators ask, the one that seems most perennial is, “Why are my customers so willing to pay more for a sandwich on the street than they would in my cafÈ?”

The answer, of course, is at the same time both obvious and (for FM's readers) immensely frustrating. Simply put, customers often perceive c

Register to view the full article

Please register to access this content.

Already a member? .

Hide comments

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish