How to Work with the Trade Press

Exposure in the trade press can help you boost staff morale, earn some recognition and support your recruitment efforts. But there are some things to watch out for

One perennially popular question that editors seem to be asked with almost eternal regularity is, “How can I work with you to get some publicity for my organization (or company, practice, group, etc.)

In a nutshell, the answer is: get to know the editors or reporters who cover your part of the industry and work to become a reliable

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