Re-capturing the "Liberated" Customer

Fast food 'surrounds' metropolitan schools," read a recent USA Today headline. "Most public and private schools in Chicago are only a five to 10-minute walk from at least one fast-food restaurant, says a study in September's American Journal of Public Health."

And another recent story lead, this one from Brandweek: "How can brands reach students who ... spend a record-breaking $175 billion annually? Try a little of everything,

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