Reputation Management is a Megatrend

Reputation management has taken on vastly new significance in an era of social media.

In my view, there is a very significant “large wave” trend that deserves special mention outside of the narrower segment analyses that make up this month's cover story.

That trend is reputation management and it's not a new topic, per se. It's been around as long as people, institutions and brands have. But it has taken on vas

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TAGS: Marketing
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