Your Most Important Business Relationship

I am not one who spends much time watching TV, but when I do I am always intrigued by the ads run by chain restaurants.

Whether they are focused on the latest fast food promotion, the "family friendly" ambience of a dinner-house or the social ambience of a fast casual chain looking to be the next Friday afternoon hot spot for Millennials, they all have something in common. They almost always are designed to help the chains establish some kind of "emotional" b

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