Millennials

5 Clues About 'Mysterious' Millennials

Did you know Millennials don't want to be advertised "to?" They much prefer brands that advertise "with." Research suggest there are five traits that can help you understand and market to this group, which ranges in age from 16 to 30.

Millennials are in classrooms, on campus and spread throughout the entry tiers of the workforce. As with every new generation, marketers want to influence their brand preferences and purchasing decisions. Research and analysis by The Hartman Group has identified five traits of "a generation that has adapted to its environment by learning not to listen."

The first trait&md

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