New Report: Fresh Fruit is the Top Snack Food

New Report: Fresh Fruit is the Top Snack Food

Snacking research from The NPD Group points to health concerns as driving factor in fresh fruit’s rise to the top.

Fresh fruit is climbing the charts. It’s the top snack food consumed in America, and also the fastest growing, according to the recently released Snacking in America report by The NPD Group.

Growing concerns about health and a stronger focus on eating right are the main contributors to the increasing popularity of fruit as a snack, the report concludes.

NPD’s study, conducted during a two-year period, found that fresh fruit was consumed as a snack in 10 mo

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