1001 Ideas to Create Retail Excitement

1001 Ideas to Create Retail Excitement

by Edgar A. Falk
Prentice Hall Press 2003, $20 (paperback), 302 pp.

This is the revised edition of the 1994 classic guide to making the most of retail opportunities in any environment. It adds seven new chapters to the original, including one on restaurant marketing.

Falk is a nationally known marketing and public relations expert who has worked with m

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