7 Rules for Marketing to Today's Consumer

7 Rules for Marketing to Today's Consumer

Mass Affluence: 7 New Rules of Marketing to Today's Consumer

By Paul Nunes and Brian Johnson
Harvard Business School Press
(Cambridge, MA), 2004. $29.95
(hardcover).

Incredibly, given all the handwringing-about how Americans are spending too much and not saving enough,Nunes and Johnson actually posit that there is a"moneyed

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