Pop! Stand Out in Any Crowd

Pop! Stand Out in Any Crowd

By Sam Horn
$22.95 (hard cover)
Perigee Trade September, 2006

Words Matter. First impressions count. And powerful pitches can convince people you're worth their time and money.

In today's information-saturated age, people are often too preoccupied to notice what you're offering unless it's packaged and presented appealingly enough to break through all the noi

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