Trendwatch: The Rise of Chipotle

Trendwatch: The Rise of Chipotle

While consumers continue to yearn for garlic and mainstream ethnic flavors in their restaurant meals, they are showing a marked increase in interest in chipotle as a flavor accent, with citrus and berry flavors also on an upswing. Shown are the avors selected most often by over 100,000 consumersparticipating in The NPD Group’s daily CREST® consumer tracker for the years ending June 2005 and June 2009. Panel

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