Authenticity and Your Brand

Authenticity and Your Brand

Your customers can tell when you’re being fake. When crafting marketing messages, being real, exuding integrity and having an open dialogue are your keys to success.

Millennials are nobody’s fools. If you say your cheesesteak is grass-fed and your fries are hand-cut from local potatoes, be prepared to back it up. And it’s not just Generation Y who is watching you—consumers from every generation are savvier—and more skeptical—about marketing claims.

“Today’s buyers are very familiar with communication, media and digital technologies—meaning they can sniff out fakery from a mile away,” according to a

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