Let Your Crew Tell Your Story, Says Panel

Let Your Crew Tell Your Story, Says Panel

Tapping your staff’s ideas through social media, embracing the occasional failure and engaging your online critics are among the key tactics for restaurant brand marketing strategy, according to three restaurant marketers at a panel discussion yesterday, Marketing Strategies for Your Restaurant Brand.

A brand is a collection of perceptions in a consumers mind, according to Clay Dover, chief marketing officer, Raising Cane’s. “A brand is everything,” Dover said. “The brand is the

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