All Wrapped Up

All Wrapped Up

Wrap sandwiches have everything going for them: flavor variety, convenience, perceived value and even a healthy “halo.” It’s a hot trend that’s staying that way.

The notion that a bona-fide menu trend can only take flight from the platform of fine dining was challenged decidedly with the advent of the wrap sandwich about 15 years ago. What put the wrap on the map, so to speak, was its breakneck rise in popularity in the Mexican quick-service segment almost immedia

Register to view the full article

Please register to access this content.

Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.