Hardly anyone will turn down a great looking cookie or cupcake. But once in a while, a dessert item will go on to become a legendary fan favorite.
The recipe for a bakery case star includes a delicious product, a dollop of fun and a sprinkle of clever marketing.
CASE STUDY: CAMEL COOKIES
The Star: The catering department at Connecticut College bakes 350 dozen Camel Cookies per year. In addition, the college's main dining services operation bakes