Sports Heavyweights Horn in on the Concessions Game

Cowboys-Yankees partnership means a major new presence in a lucrative segment.

The New York Yankees and the Dallas Cowboys, in combination with Goldman Sachs Group, Inc., have formed a concessions and retail management company called Legends Hospitality that will operate catering, concessions, retail merchandising and other services at the new venues the two teams will be opening next year.

Legends had already been announced as the new concessionaire for the new Yankee Stadium when it opens next April. It was rolled out as a new self-operated entity when the Yan

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