My, Wendy, How You've Grown

My, Wendy, How You've Grown

The Wendy's burger chain recently expanded into Russia, with plans to open at least 180 units in the next decade. The first one opened in Moscow in June and it was quite an eye opener.

Apparently, the Russian image of the chain's famous “Wendy” (founder Dave Thomas' daughter) loses (or gains, depending on your perspective) something in the translation as the Moscow unit's rollout ceremony included two models dres

Register to view the full article

Please register to access this content.

Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.