New Study: Social Media’s Impact on the Meal

Texting while driving may be dangerous, but texting and using social media sites while eating is becoming the new normal, according to the report. 29 percent of those surveyed have logged onto Facebook or Twitter while eating, or texted a friend about a great meal.

In terms of the total mealtime experience, social media is engaging consumers in a constant conversation. As social media becomes a natural way of talking, sharing ideas and producing information, consumers are looking to Facebook friends, food bloggers with an authentic voice and “people like me,” not necessarily a brand.

According to the study Clicks & Cravings: The Impact of Social Technology on Food Culture by the Hartman Group, 49 percent of online adults sa

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