Report: Coffee Overtakes Soft Drinks

Coffee surpassed soft drinks in total retail and foodservice sales for the first time in 2007, according to the Packaged Facts market research organization. Coffee sales were valued at $44 billion in 2007, according to an updated study, "Coffee in the U.S.: Retail, Foodservice and Consumer Trends."

The report also forecasts coffee sales to leap to $59 billion by 2012. Foodservice accounted for 87% of the coffee market in 2007, the report adds, while ground coffee dominates the retail

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