Signs of the Times

Signs of the Times

High-tech menu boards provide operators with a host of benefits, from paring down printing expenses to capturing ews customers.

Signage — the kind that projects a concept's brand, tells you what's on the menu, when the café is open and how much the pizza costs — is functional, essential and, many would have said, “mature” in terms of its use as a marketing tool. But just as digital technology has transformed most other forms of communica

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