Subway Testing Text Ordering

Several dozen Subway franchises in Southern California are piloting a program that allows customers to text orders to the store from their cell phones. The initiative is facilitated through a program called Zingle, which collects texts made to a unique cell phone number at each store. It then sends a text reply with the order number and pickup time to the customers, and prints an order slip for the staff. A pre-ring component downloads the order to the POS so it can be rung up quickly when th

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