Chartwells takes aim at Gen Z

Chartwells takes aim at Gen Z

New “Where Hungry Minds Gather” brand designed to appeal to the generation now entering college.

Millennials are so 2010! Today, the demographic focus in colleges is shifting to Generation Z, those born since 1995 who are beginning to enter their college years and will slowly supplant the millennial generation that preceded them.

Chartwells Higher Education Dining Services has noticed this generational shift and is unrolling a higher education brand identity that meets the needs and expectations of this latest demographic wave. Called “Where Hungry Minds Gather,” it

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