Consumers Unsure of Protein Intake Recommendations, Reports NPD

The high interest in protein coupled with lack of knowledge about what is healthy could add up to an opportunity for marketers.

Consumers say they want more protein in their diets but 71 percent of them don’t know the recommended daily amount they should be eating, reports The NPD Group global information company. The high interest in protein coupled with lack of knowledge about what is healthy could add up to an opportunity for marketers, according to the report, Protein Perceptions and Needs.

While the majority

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