Survey: Bottled water tops Gen Z beverage consumption

Survey: Bottled water tops Gen Z beverage consumption

A study of over a thousand college undergraduates shows 43 percent consume water over seven times a week, and 42 percent say they plan to drink even more.

Bottled water is hot, while soda is not among Gen Z college undergraduates, according to a new survey from industry consultants Beverage Marketing Corporation (BMC) and Fluent. The survey results were shared with attendees at BMC’s Beverage Forum in Chicago this week.

The survey of 1,010 undergraduates from across the country was conducted last month and showed

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