Merchanding Aids

The product description on this page is more than a year old and may or may not still be available as described here. Interested FM readers should contact the product manufacturer directly or contact local foodservice distributors to check on its regional availability.

MASTERFOODSERVICES-recently unveiled its new and improved Web home. Offering user-friendly access to information about company and its popular-brands, the site now houses four subsites dedicated to its snack food collection and its Uncle Ben's, Seeds of Change and Ebly brands. Visitors will find product information about portion costs, pack sizes, prep instructions and nutrition facts, as well as promotion details and an extensive database of recipes. Visit www.masterfoodservices.com [3] or phone 800-432-2331.

CLEAR SPRINGS FOODS invites fish lovers to visit its new, improved website, www. clearsprings.com. Check out a primer of Rainbow Trout styles, nutrition profiles, new recipes with photos and aquaculture information. The enhanced navigational system simplifies searches.

A number of new products, including the Asian Authentics line, are the focus of a new brochure from KIKKOMAN. Color photos and useful application ideas showcase each of Kikkoman's foodservice offerings. Kikkoman has a variety of premiumquality, labor-saving sauces and coatings to fit the needs of many operations, from Asian menu items to pasta, pizza, burgers and salads. To receive the brochure or obtain more information, call 800-944-0600 or visit www.kikkoman-usa.com [4]

The Raisins Rock program was developed by the CALIFORNIA RAISIN MARKETING BOARD to create new demand for raisins in schools across the country.The USDA has approved the new, fun and colorful packaging as the official generic label for commodity raisins. Students like the new look and school districts love that kids are eating raisins again.Visit www.calraisins.org [5] for more on the program.

Chefs looking for new recipes to keep their menus creative and relevant will value www.idahopotato.com [6], the IDAHO POTATO COMMISSION's website. It contains more than 200 key word-searchable recipes from home, restaurant and institutional chefs arranged by menu categories. The recipes, all tested, are available in conventional, convection and microwave cooking methods.

The latest foodservice recipe brochure from the USA RICE FEDERATION promises fabulous flavor with minimal labor. "The Rice Way to Boost Profits" includes quick, easy recipes designed to deliver satisfying flavor while keeping labor and food costs to a minimum. Orange Apricot Rice with Floribbean Chicken, Rice and Vegetable Curry Salad and Beef Simmered Rice with Wild Mushrooms are among up-to-the-minute ideas in the brochure. Call 713-270-6699 or visit www.usarice.com [7] for your copy.